Birkenstock
BIRKENSTOCK wanted to develop a digital campaign to increase awareness of the brand as active recovery footwear for runners through a series of real runners' stories.
The strategy allowed the creative to speak directly to runners using insider language for recovery features and benefits because runners know how much recovery matters. And runners know BIRKENSTOCK. Ultramarathoners Arden Young and Scott Jurek’s stories drove the narrative across the Birkenstock website, paid media, and social assets.
Credits
Agency
The Charles Group
Creative Direction
Samantha Edwards, Mike Dolan, Liam Speranza
Design Direction
Liam Speranza, Ashley McGarry
Social Design
Rachel Meiring, Zoë Kidwell
Copywriting
Paul Johnson
Director
Amar Habib
DP
Daryl Hefti
Production>
Clare Stukel, Rachel Rosenthal
Post-Production
EY3 Media